What Is Google Search Console In SEO

Google Search Console is a powerful tool that plays a crucial role in search engine optimization (SEO) strategies. It provides website owners and webmasters with valuable insights and data to improve their website’s performance and visibility in Google search results.

Definition of Google Search Console: Formerly known as Google Webmaster Tools, Google Search Console is a free web service offered by Google that allows website owners to monitor, analyze, and optimize their website’s presence in the Google search index. It provides a wide range of features and functionalities to help improve a website’s performance and visibility in search results.

Importance of Google Search Console in SEO: Google Search Console is an essential tool for any website owner or SEO professional. It provides valuable data and insights that can help optimize a website for better search engine rankings. It allows you to understand how Google perceives your website, identify and resolve any issues that may be affecting your website’s performance, and uncover opportunities for improvement. By utilizing Google Search Console effectively, you can enhance your website’s visibility, increase organic traffic, and ultimately achieve better SEO results.

Overview of the article’s structure: This article will guide you through the process of setting up Google Search Console for your website and provide an in-depth overview of its key features and functionalities. We will explore how to utilize Google Search Console for SEO optimization, keyword analysis, website enhancements, and monitoring and resolving website issues. Additionally, we will discuss the importance of staying updated with Google Search Console and provide resources for further learning.

Section Content
Definition of Google Search Console, Importance of Google Search Console in SEO, Overview of the article’s structure

Setting up Google Search Console

Setting up Google Search Console is an essential step in optimizing your website for search engines. This powerful tool provides valuable insights and data about your website’s performance and helps you improve its visibility in search results. In this section, we will explore the key steps involved in setting up Google Search Console.

Creating a Google Search Console account

The first step in setting up Google Search Console is to create an account. Follow these steps to get started:

  1. Go to the Google Search Console website and sign in with your Google account. If you don’t have a Google account, you will need to create one.
  2. Click on the “Add a Property” button and enter your website’s URL in the provided field.
  3. Click on the “Continue” button and select the verification method that suits you best.
  4. Follow the instructions provided by Google to verify your ownership of the website. This can be done through various methods such as adding an HTML file to your website’s root directory or adding a meta tag to your website’s header.
  5. Once your website ownership is verified, you will have successfully created a Google Search Console account for your website.

Verifying website ownership

Verifying your website ownership is a crucial step in setting up Google Search Console. This process ensures that you have the necessary authority to access and manage your website’s data. Google provides multiple methods for verifying ownership, including:

  • HTML file upload: Adding an HTML file provided by Google to your website’s root directory.
  • HTML tag: Adding a meta tag provided by Google to your website’s homepage.
  • Domain name provider: Verifying ownership through your domain name provider by signing in and granting access to Google.
  • Google Analytics: Verifying ownership if you already have a Google Analytics account linked to your website.

Submitting a sitemap

Submitting a sitemap to Google Search Console is an important step in helping search engines understand the structure and content of your website. A sitemap is a file that lists all the pages on your website and provides additional information about each page, such as the last modified date and priority. Here’s how you can submit a sitemap:

  1. In your Google Search Console account, select your website property.
  2. Navigate to the “Sitemaps” section under the “Index” tab.
  3. Click on the “Add/Test Sitemap” button.
  4. Enter the URL of your sitemap in the provided field (e.g., https://www.example.com/sitemap.xml).
  5. Click on the “Submit” button.

Submitting a sitemap helps search engines crawl and index your website more efficiently, which can ultimately improve your website’s visibility in search results.

Key features and functionalities of Google Search Console

Google Search Console is a powerful tool that provides website owners and SEO professionals with valuable insights and data to improve their website’s performance in search results. Let’s explore some of the key features and functionalities of Google Search Console:

Performance report

The Performance report in Google Search Console allows you to analyze how your website is performing in search results. It provides valuable metrics such as clicks, impressions, average position, and click-through rates (CTR) for your web pages. By analyzing this data, you can identify the keywords and pages that are driving the most traffic to your website.

With the Performance report, you can also track the performance of your website over time, compare different queries and landing pages, and even filter the data by countries or devices. This information is crucial for optimizing your website’s content and improving its visibility in search results.

Index coverage report

The Index coverage report gives you insights into how Google is indexing and crawling your website. It shows you the number of indexed pages, as well as any issues or errors encountered during the crawling process.

This report helps you identify pages that are not being indexed or are experiencing indexing issues. By resolving these issues, you can ensure that all your important web pages are included in Google’s index, making them accessible to users in search results.

URL inspection tool

The URL inspection tool allows you to fetch and render a specific URL on your website, providing detailed information about how Google sees and processes the page. It shows you the page’s status, whether it’s indexed or blocked, and provides suggestions for improvement.

With this tool, you can also submit individual URLs for indexing, request a recrawl of a specific page, and troubleshoot any issues that may be affecting its visibility in search results. It’s a valuable tool for optimizing and troubleshooting specific pages on your website.

Mobile usability report

The Mobile usability report in Google Search Console helps you identify any mobile usability issues on your website. With the increasing number of mobile users, it’s essential to have a mobile-friendly website for better user experience and higher search rankings.

This report highlights any mobile usability issues, such as small font size, viewport configuration, or touch elements being too close together. By addressing these issues, you can improve your website’s mobile usability, making it more accessible and user-friendly for mobile users.

Security issues report

The Security issues report notifies you of any security issues on your website that may be affecting its performance and search rankings. It alerts you to issues such as hacked content, malware infections, or phishing attempts.

By addressing these security issues promptly, you can protect your website and its visitors from potential threats, maintain a good reputation, and ensure that your website remains visible in search results.

Feature/Functionality Description
Performance report Provides insights into website performance in search results
Index coverage report Shows the number of indexed pages and any indexing issues
URL inspection tool Fetches and renders specific URLs, troubleshoots issues
Mobile usability report Identifies mobile usability issues on the website
Security issues report Notifies about security issues affecting the website

Utilizing these key features and functionalities of Google Search Console can greatly enhance your SEO efforts and help you optimize your website for better visibility and performance in search results.

Utilizing Google Search Console for SEO optimization

Google Search Console is a powerful tool that can greatly enhance your website’s SEO performance. By utilizing its key features and functionalities, you can monitor and optimize various aspects of your website to improve its visibility, search traffic, and overall performance. In this section, we will explore how you can leverage Google Search Console for SEO optimization in the following ways:

Monitoring website performance and search traffic

One of the primary benefits of using Google Search Console is the ability to monitor your website’s performance and search traffic. The Performance report provides valuable insights into the keywords that drive traffic to your site, the number of impressions and clicks, and the average position in search results. By analyzing this data, you can identify the top-performing keywords and optimize your content to further improve your search rankings.

Identifying and resolving indexing issues

Indexing issues can significantly impact your website’s visibility in search results. Google Search Console’s Index Coverage report allows you to identify any indexing issues such as pages that are not being indexed or pages with crawl errors. By resolving these issues, you can ensure that all relevant pages on your website are being indexed and can be found by users searching for related keywords.

Improving website visibility and click-through rates

Google Search Console provides insights into your website’s visibility and click-through rates (CTR) in search results. By analyzing the Search Analytics report, you can identify keywords that have a high impression but a low CTR. This indicates that your website may not be effectively enticing users to click on your search result. By optimizing your meta titles and descriptions to make them more compelling and relevant, you can improve your website’s visibility and increase its CTR.

Analyzing and optimizing website mobile usability

In today’s mobile-first era, it is crucial to ensure that your website is mobile-friendly and provides a seamless user experience on mobile devices. Google Search Console’s Mobile Usability report highlights any mobile usability issues on your website, such as text that is too small to read or clickable elements that are too close together. By identifying and resolving these issues, you can enhance your website’s mobile usability, which can positively impact your search rankings and user experience.

Identifying and resolving security issues

Website security is of paramount importance, both for the safety of your users and for maintaining your website’s credibility. Google Search Console’s Security Issues report alerts you to any security issues detected on your website, such as hacked content or malware. By promptly addressing these issues, you can protect your website and ensure the safety of your users, which can contribute to better search rankings and user trust.

Utilizing Google Search Console for SEO Optimization Key Benefits
Monitoring website performance and search traffic Identify top-performing keywords and improve search rankings
Identifying and resolving indexing issues Ensure all relevant pages are indexed and found in search results
Improving website visibility and click-through rates Enhance visibility and increase click-through rates
Analyzing and optimizing website mobile usability Enhance mobile user experience and search rankings
Identifying and resolving security issues Ensure website safety and user trust

Utilizing Google Search Console for keyword analysis

One of the key functionalities of Google Search Console is its ability to provide valuable insights and data related to keywords. By leveraging this information, website owners and SEO professionals can optimize their content and improve their website’s visibility in search engine results. In this section, we will explore how to effectively utilize Google Search Console for keyword analysis.

Using the performance report to identify top-performing keywords

The performance report in Google Search Console offers valuable data on how your website is performing in search results. It provides insights into the keywords that are driving the most traffic to your site. By analyzing this report, you can identify the keywords that are bringing in the highest number of visitors and optimize your content accordingly.

Here’s an example table showcasing the top-performing keywords in the performance report:

Keyword Clicks Impressions Average Position
SEO tips 500 1000 2
Digital marketing strategies 400 900 3
Website optimization 350 800 4

Analyzing search queries and impressions

In addition to identifying top-performing keywords, Google Search Console provides valuable data on the search queries that are driving impressions for your website. By analyzing these search queries, you can gain insights into the specific terms that users are using to find your site.

This information can help you understand user intent, identify long-tail keyword opportunities, and optimize your content accordingly. By aligning your content with the search queries that are driving impressions, you can improve your website’s visibility and attract more targeted organic traffic.

Identifying keyword opportunities and optimizing content

Google Search Console also allows you to identify keyword opportunities by highlighting the keywords that your website is ranking for but not yet optimizing. By analyzing this data, you can uncover relevant keywords with high search volume that you can incorporate into your content strategy.

Once you have identified these keyword opportunities, you can optimize your existing content or create new content that targets these keywords. By aligning your content with the keywords that users are actively searching for, you can increase your website’s visibility and attract more relevant organic traffic.

Overall, Google Search Console is a powerful tool for keyword analysis. By utilizing its performance report, analyzing search queries and impressions, and identifying keyword opportunities, you can optimize your content and improve your website’s visibility in search engine results.

Utilizing Google Search Console for Website Enhancements

Google Search Console is a powerful tool that can significantly enhance the overall performance and visibility of your website. In this section, we will explore how you can utilize specific features of Google Search Console to troubleshoot issues, improve website crawlability, and enhance search results.

Utilizing the URL Inspection Tool for Troubleshooting Specific Pages

The URL Inspection Tool in Google Search Console allows you to get a detailed analysis of how Google sees and understands a specific URL on your website. This tool provides invaluable insights into any issues or errors that may be affecting the visibility or indexing of your pages.

By entering the URL in the Inspection Tool, you can quickly identify any technical issues that may be hindering optimal performance. The tool provides information on whether the URL is indexed, if there are any crawl errors, and if there are any structured data or mobile usability issues.

Additionally, the tool offers suggestions on how to fix any detected issues, providing you with actionable recommendations to improve the specific page’s performance and visibility in search results.

Resolving Crawl Errors and Improving Website Crawlability

Crawl errors can negatively impact your website’s visibility in search results. Fortunately, Google Search Console provides a comprehensive report on crawl errors, allowing you to identify and resolve these issues effectively.

The crawl errors report shows you the specific URLs that are encountering errors during the crawling process. These errors can include server errors, broken links, or pages that are blocked from indexing. By resolving these errors, you can ensure that Google can properly crawl and index your website, leading to improved visibility and search rankings.

Improving website crawlability also involves optimizing your website’s XML sitemap. Google Search Console allows you to submit and manage your sitemap, ensuring that Google can easily discover and index all your website’s pages. Regularly updating and optimizing your sitemap can greatly improve your website’s crawlability and overall search performance.

Utilizing Structured Data and Rich Snippets for Enhanced Search Results

Structured data and rich snippets can significantly enhance your website’s visibility and click-through rates in search results. Google Search Console provides tools to help you implement and monitor the performance of structured data on your website.

Structured data provides additional context to search engines, allowing them to understand and display your website’s content in a more meaningful way. By implementing structured data, you can optimize the appearance of your search results with rich snippets, such as star ratings, product prices, and event dates.

Google Search Console offers a rich results report, which shows you the pages on your website that are eligible for rich snippets and how they are performing. This information allows you to make adjustments and optimize your structured data to improve the visibility and click-through rates of your search results.

Benefits of Utilizing Google Search Console for Website Enhancements:
1. Troubleshoot specific pages: The URL Inspection Tool helps identify and resolve issues affecting individual pages.
2. Improve website crawlability: Resolve crawl errors and optimize your XML sitemap for better indexing.
3. Enhance search results: Utilize structured data and rich snippets to improve visibility and click-through rates.

Monitoring and Resolving Website Issues with Google Search Console

One of the most valuable aspects of Google Search Console is its ability to help you identify and resolve various website issues. By regularly monitoring your website through Google Search Console, you can ensure that your site is functioning optimally and providing a seamless user experience. Let’s explore three key areas where Google Search Console can assist you in monitoring and resolving website issues.

Identifying and Resolving Crawl Errors

Crawl errors can occur when search engines are unable to access and crawl your website’s pages. These errors can impact your website’s visibility in search results and prevent certain pages from being indexed. With Google Search Console, you can easily identify and resolve crawl errors by accessing the Index Coverage report. This report provides detailed information on URLs that encountered crawl errors, along with suggestions for resolving them.

By addressing crawl errors promptly, you can ensure that search engines can effectively crawl and index your website, improving its overall visibility. Common crawl errors include 404 (page not found) errors, server errors, and redirect errors. By fixing these errors, you can provide a better user experience and boost your website’s search engine rankings.

Monitoring Website Security and Resolving Issues

Website security is of utmost importance in today’s digital landscape. Hackers and malicious actors are constantly finding new ways to compromise website security, which can have severe consequences for your online presence. Google Search Console helps you monitor your website’s security by providing a Security Issues report. This report alerts you to any security issues detected on your website, such as malware infections or hacked content.

By regularly checking the Security Issues report and resolving any identified security issues, you can safeguard your website’s reputation and protect your visitors from potential threats. Google Search Console provides detailed instructions on how to address security issues, ensuring that you can take the necessary steps to resolve them quickly and effectively.

Managing Manual Actions and Penalties

In some cases, Google may issue manual actions or penalties against your website for violating its guidelines. These manual actions can negatively impact your website’s search rankings and visibility. With Google Search Console, you can easily identify and manage manual actions through the Manual Actions report.

This report provides information on any manual actions taken against your website and the reasons for them. By understanding the specific issues that led to the manual action, you can take the necessary steps to rectify them. Resolving manual actions promptly and following Google’s guidelines can help restore your website’s search rankings and visibility.

Website Issue Google Search Console Feature
Crawl Errors Index Coverage report
Website Security Security Issues report
Manual Actions and Penalties Manual Actions report

In conclusion, Google Search Console provides valuable tools and reports for monitoring and resolving website issues. By utilizing these features, you can ensure that your website is crawlable, secure, and compliant with Google’s guidelines. Regularly monitoring and resolving website issues with Google Search Console is essential for maintaining a strong online presence and maximizing your website’s performance in search engine rankings.

A Closer Look at Staying Updated with Google Search Console

Staying updated with Google Search Console is crucial for any SEO practitioner or website owner looking to maximize their online presence. As Google continually evolves its algorithms and introduces new features, it is essential to stay on top of these changes in order to optimize your website effectively. In this section, we will explore the various ways in which you can stay updated with Google Search Console and ensure that your SEO efforts are aligned with the latest trends.

Exploring new features and updates

Google Search Console regularly introduces new features and updates to improve its functionality and provide users with more insights into their website’s performance. By regularly exploring these new features, you can discover innovative ways to enhance your SEO strategies. Some of the recent additions to Google Search Console include the ‘Page Experience’ report, which provides valuable metrics related to Core Web Vitals, and the ‘Performance Report’ upgrade, which now includes data from image search. By keeping an eye on these updates, you can leverage the latest tools and features to gain a competitive edge in the search engine rankings.

Utilizing Google Search Console Help Center and community forums

When it comes to familiarizing yourself with the intricacies of Google Search Console, the Help Center and community forums are invaluable resources. The Help Center provides comprehensive documentation and step-by-step guides on a wide range of topics, from setting up your account to troubleshooting specific issues. It is an excellent starting point for beginners and a reliable reference for experienced users. Additionally, the community forums allow you to connect with fellow SEO professionals and seek advice on specific challenges or share insights and best practices. This collaborative platform enables you to tap into a wealth of knowledge and stay informed about the latest trends in SEO.

Following official Google announcements and guidelines

Google regularly publishes announcements and guidelines that provide crucial information about updates to its algorithms and best practices for website optimization. By following these official communications, you can stay ahead of the curve and ensure that your SEO efforts align with Google’s recommendations. Subscribing to the official Google Webmaster Central Blog and following Google’s social media channels, such as Twitter and YouTube, will keep you informed about the latest developments in the search engine landscape.

Benefits of Staying Updated with Google Search Console
1. Maximizes your website’s visibility in search engine results
2. Ensures compliance with the latest SEO best practices
3. Improves user experience by optimizing for Core Web Vitals
4. Helps identify and resolve technical issues that may affect your website’s performance
5. Enables you to adapt your SEO strategy to align with Google’s latest algorithm updates

Staying updated with Google Search Console ensures that you are equipped with the knowledge and tools necessary to drive organic traffic and enhance your website’s visibility. By exploring new features, utilizing the Help Center and community forums, and following official Google announcements and guidelines, you can stay ahead of the curve and continuously optimize your website for success.

Google Search Console is an essential tool for any website owner or SEO professional looking to optimize their online presence. It provides valuable insights into your website’s performance, indexing status, mobile usability, and security. By utilizing Google Search Console effectively, you can improve your website’s visibility, rankings, and overall user experience.

Throughout this article, we have discussed the importance and benefits of Google Search Console in SEO. Let’s recap some of the key points:

Importance of Google Search Console in SEO Benefits of Using Google Search Console
– Provides insights into website performance and search traffic – Identifies and resolves indexing issues
– Helps improve website visibility and click-through rates – Analyzes and optimizes website mobile usability
– Identifies and resolves security issues – Assists in keyword analysis and content optimization

Setting up and utilizing Google Search Console is highly recommended for website optimization. It is a free tool provided by Google, allowing you to gain valuable insights about your website’s performance and take necessary actions to improve it. Here are a few reasons why you should set up and utilize Google Search Console:

  1. Improved website visibility: By monitoring your website’s performance and search traffic, you can identify opportunities to enhance your website’s visibility on search engine results pages.
  2. Efficient indexing: Google Search Console helps you identify and resolve indexing issues, ensuring that your webpages are properly crawled and indexed by search engines.
  3. Enhanced user experience: Analyzing and optimizing your website’s mobile usability through Google Search Console can lead to improved user experience and higher conversion rates.
  4. Keyword optimization: By utilizing the performance report and analyzing search queries, you can identify top-performing keywords and optimize your content accordingly, attracting more targeted traffic to your website.
  5. Website security: Google Search Console alerts you to any security issues on your website, allowing you to take immediate action and protect your website and visitors from potential threats.

With its comprehensive features and functionalities, Google Search Console empowers website owners and SEO professionals to make data-driven decisions and optimize their online presence. It is a valuable tool that should not be overlooked. So, set up Google Search Console today and unlock the full potential of your website!

FAQ about What Is Google Search Console In SEO

What is Google Search Console?

Google Search Console is a free web service provided by Google that allows website owners and webmasters to monitor and optimize their website’s performance in Google search results. It provides valuable insights and tools to help improve the visibility, indexing, and overall search performance of a website.

Why is Google Search Console important for SEO?

Google Search Console is important for SEO because it provides valuable data and insights about how your website is performing in Google search results. It helps you identify and resolve issues that may be impacting your website’s visibility, indexing, and ranking. By utilizing the features and functionalities of Google Search Console, you can optimize your website to improve its performance in search engines.

How do I set up a Google Search Console account?

To set up a Google Search Console account, follow these steps:

  1. Go to the Google Search Console website.
  2. Sign in with your Google account or create a new one if you don’t have one.
  3. Click on “Add a Property” and enter your website URL.
  4. Choose a verification method (HTML file upload, HTML tag, domain name provider, or Google Analytics) and follow the instructions to verify your ownership of the website.

How do I verify website ownership in Google Search Console?

There are several methods to verify website ownership in Google Search Console, including:
– HTML file upload: Upload an HTML file provided by Google to your website’s root directory.
– HTML tag: Add a meta tag provided by Google to the head section of your website’s homepage.
– Domain name provider: Sign in to your domain name provider and follow the instructions provided by Google to verify ownership.
– Google Analytics: If you have Google Analytics set up for your website, you can verify ownership by linking your Google Analytics account to Google Search Console.

How do I submit a sitemap to Google Search Console?

To submit a sitemap to Google Search Console, follow these steps:

  1. Log in to your Google Search Console account.
  2. Select your website property from the dashboard.
  3. In the left-hand menu, click on “Sitemaps” under the “Index” section.
  4. Click on the “Add/Test Sitemap” button.
  5. Enter the URL of your sitemap (e.g., “sitemap.xml”) and click “Submit”.

What is the Performance report in Google Search Console?

The Performance report in Google Search Console provides valuable insights into how your website is performing in Google search results. It shows data on clicks, impressions, average position, and click-through rate (CTR) for specific pages, queries, countries, and devices. This report helps you analyze the effectiveness of your SEO efforts and identify opportunities for improvement.

What is the Index coverage report in Google Search Console?

The Index coverage report in Google Search Console helps you understand how Google is indexing and crawling your website. It provides information on indexed pages, crawling errors, and issues that may be preventing certain pages from getting indexed. By analyzing this report, you can identify and resolve indexing issues to ensure that your website’s pages are properly indexed by Google.

How can I use Google Search Console to improve website visibility and click-through rates?

Google Search Console provides valuable insights into the performance of your website in search results. By analyzing the data in the Performance report, you can identify which pages and keywords are driving the most clicks and impressions. This information can help you optimize your website’s content, meta tags, and search snippets to improve visibility and increase click-through rates.

How can Google Search Console help with website mobile usability?

Google Search Console includes a Mobile Usability report that identifies issues on your website that may affect the user experience on mobile devices. By analyzing this report, you can identify and resolve mobile usability issues such as mobile-unfriendly pages, viewport configuration errors, and touch elements too close together. Optimizing your website for mobile usability can improve its performance in mobile search results.

How can Google Search Console help with website security?

Google Search Console includes a Security Issues report that alerts you to potential security issues on your website. It notifies you if Google has detected any malware, phishing, or hacked content on your site. By monitoring this report, you can take immediate action to resolve security issues and protect your website and visitors from potential threats.

How can I utilize Google Search Console for keyword analysis?

Google Search Console provides valuable data on the keywords that are driving traffic to your website. By analyzing the Performance report, you can identify the top-performing keywords, search queries, and pages. This information can help you optimize your content, target relevant keywords, and identify keyword opportunities to improve your website’s visibility in search results.

How can I troubleshoot specific pages using the URL inspection tool in Google Search Console?

The URL inspection tool in Google Search Console allows you to check the indexing status and information about a specific page on your website. By entering the URL into the tool, you can see if the page is indexed, any crawling or indexing issues, and the page’s canonical URL. This tool is helpful for troubleshooting specific pages and ensuring they are properly indexed and optimized for search engines.

How can I resolve crawl errors and improve website crawlability using Google Search Console?

Google Search Console provides a Crawl Errors report that shows any errors encountered while crawling your website. By analyzing this report, you can identify crawl errors such as 404 pages, server errors, or blocked URLs. Resolving these errors and ensuring proper website crawlability can improve your website’s visibility and indexing in search engines.

How can I utilize structured data and rich snippets using Google Search Console?

Google Search Console provides a Rich Results report that shows the rich snippets and structured data markup implemented on your website. By analyzing this report, you can ensure that your website’s structured data is correctly implemented and test how it appears in search results. Utilizing structured data and rich snippets can enhance your website’s appearance in search results and improve click-through rates.

How can I identify and resolve crawl errors using Google Search Console?

Google Search Console provides a Crawl Errors report that shows any errors encountered while crawling your website. By analyzing this report, you can identify crawl errors such as 404 pages, server errors, or blocked URLs. Resolving these crawl errors is important for ensuring that your website’s pages are properly indexed and accessible to search engines.

How can I monitor website security and resolve issues using Google Search Console?

Google Search Console includes a Security Issues report that alerts you to potential security issues on your website. By monitoring this report regularly, you can identify any security issues such as malware or hacked content and take immediate action to resolve them. This helps protect your website and visitors from potential threats and ensures a safe browsing experience.

How can I manage manual actions and penalties using Google Search Console?

If your website violates Google’s Webmaster Guidelines, it may receive a manual action or penalty, which can negatively impact its search performance.

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