How Do Redirects Affect SEO

Redirects can impact SEO by guiding users and search engines to a new URL. Properly implemented redirects, like 301 redirects, transfer most of the original page’s ranking power to the new page. However, too many redirects or improper use can slow down your site and confuse search engines, potentially harming your SEO. Use redirects sparingly and strategically to maintain SEO benefits.

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